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Mobile social media refer to the use of social media on mobile devices such as smartphones and tablet computers.Mobile social media are a useful application of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development.Message forums (a specific structure of social media) arose with the BBS phenomenon throughout the 1980s and early 1990s.

Some of the most popular social media websites, with over 100 million registered users, include Facebook (and its associated Facebook Messenger), You Tube, We Chat, Instagram, QQ, QZone, Weibo, Twitter, Tumblr, Telegram, Reddit, Baidu Tieba, Linked In, LINE, Snapchat, Pinterest, Viber and VK.

Users usually access social media services via web-based technologies on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets).

As users engage with these electronic services, they create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, participate and modify user-generated content or pre-made content posted online.

The simplest approach to avoid this problem is to continue to use the Facebook app but not use the in-app browser.

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

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