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It is important to note that when the initial customer accepts the terms and conditions of Remote Premium services that they are agreeing to unbind the vehicle from themselves when they sell it on.
They will also advise the customer selling/exchanging the vehicle that the customer can unbind themselves too.
"Matt's situation could have been handled a lot better, with him receiving incorrect information throughout the process," it said.
In a lengthy statement, the car maker went on to defend its procedure around the sale of connected cars against criticism from techie drivers we've spoken with.
This process can also be done by the customer contacting the Jaguar Land Rover Customer Relationship Centre and providing suitable ownership documents.
If you have the VIN, you can press one button in the car to silently enable tracking.