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Davis recommends that 50-plus singles join one large, general site, such as or e Harmony, for sheer volume, plus one smaller niche site targeted to their age group.
The last time many boomers tried to pursue some version of romance was in a Jimmy Carter-era fern bar or disco and when “What’s Your Sign? Just like millennials, however, boomers today are going online to find that special or reasonably likable person, a much more efficient means of starting a new relationship.
Or meeting the opposite sex, much less handling issues of sexually transmitted diseases. Here are some typical baby boomer dating and relationship questions that over 40s and 50s ask me. Is the third-date rule (for having sex) still in effect? Is online dating reliable, safe, or even effective?
You might feel like your body is old or unattractive. And all these questions and difficulties are magnified for female Boomers.
“By and large this age group is happier, more secure, and even feeling sexier than their younger counterparts,” noted Dr.
“We thank you all for whatever algorithm you have in place that matched us,” say Stitch users Nancy and Bob, obviously two happy customers.
While some online dating sites for younger people may be mostly about hooking up, those for older folks like Stitch are serving a greater purpose.
“Our grand vision is to help improve the lives of older adults in every country around the world by addressing the many causes of social isolation and loneliness,” say the founders of Stitch, recognizing they are solving a serious problem while also running a for-profit business.
Much of job searching too has shifted online, of course, making the screening of and pitch to a particular person a familiar process.
Online shopping, in which one scrutinizes everything in a category on a site like Amazon rather than hope to find what one wants among the things that are on display at a mall, is another useful analogy to explain the popularity of online dating.