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Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.

Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.

"The users have an expectation of how the site is going to work, so you can't make big changes all the time." The biggest problem they face on the tech side, Maxim says, is to make sure everyone can find somebody.

In their algorithm that matches users with one another they use match percentages, which basically quantifies how much users have in common, along with their popularity and in-box messages.

But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.

People once looked down on online dating, but now it is widely accepted and continues to grow in popularity as new mobile devices provide additional platforms.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

Preventing these types of misuse and play is a big job for online dating companies.

Identifying problems and deciding how to fix them is crucial for users looking for love, but now it's good for business, too.

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